Kids care more about being healthy than some might give them credit for. A lot of kids might beg mom for sugary cereals, but it turns out that they aren’t necessarily after the sugar itself. According to a new study published in the Archives of Pediatrics & Adolescent Medicine, given a choice between cereals in plain boxes labeled “healthy” and “sugary,” most kids will pick the healthy cereal. This indicates that some of the messages kids are being sent about the importance of a balanced diet and leading a healthy life are making an impact. Unfortunately, when a colorful cartoon character is placed on a cereal box, kids tend to choose it no matter what it tastes like.