Peter Jukes shared this story about the British election. The mainstream media, which he is a frequent critic of, is livid about their loss of relevance.
Will the Internet Swing this election? Or has the Press just lost it?
In the air war of the British General election, social media was like a hand-held stinger missile against the massed squadrons of the press. […]
Twitter, Facebook, blogs and chat forums are just peer to peer publishing platforms. But compared to the mainstream press, they can perform an immediate crowd-sourced rebuttal unit. Online there are thousands of potential voluntary fact checkers, photographers, spin-meisters, satirists, pundits and witnesses. […]
The main function of social media, therefore, has been in reaction to media coverage. It’s given a voice, that has perhaps long been there, to the vast majority who don’t read the press, or feel television coverage is problematic.
His post reads like a novel. More excerpts below.