Motley Moose – Archive

As a marketer I have noticed some interesting trends in recent months.  Namely that traditional media (print, radio, TV) has started to decline in both consumption and advertising revenue.  Here in Canada, budgets are being slashed by international accounts and belts are being tightened.

What is interesting is that not 5 years ago, media outlets were ‘throwing in’ internet advertising as a bonus with a traditional media buy.  Well those days are long over. As a medium, the internet has exploded bringing with it much good and bad – especially in the political scene.

Good evening everyone!

Blogs do not (yet) drive public opinion. The overwhelming majority of voters have probably never heard of DailyKos and certainly haven’t heard of MyDD.  We aren’t there yet.  We aren’t much better than an echo chamber.  We can raise money pretty well and we’re not that bad at organizing.  We can, on occasion, do some good opposition research (though the Republican bloggers have done a better job of it thus far).

We really aren’t kind of a big deal (yet).  This is very important and it speaks to a misunderstanding.  We’re self-centered, and we overestimate both the good we can do, and the damage we can wreak.