I’ve been puzzled by something that might seem a bit silly for the past few weeks since the Obama campaign unveiled its new slogan
FORWARD.
Why the period? Isn’t the whole idea of going forward about continuing into the future? The period, or “full-stop” as it’s called across the pond in a much more descriptive term that resists confusion with anything menstrual, puts a stop to motion. And it’s not about slogan conventions. Don’t remember any signs that read
CHANGE YOU CAN BELIEVE IN.
Or for that matter
CHANGE. YOU CAN BELIEVE IN.
It’s just weird, and a bit of a buzz kill. I want us to go FORWARD…. Going FORWARD. gets us nowhere fast.
Good luck to the Obama team this week. Hope we leap-frog that full-stop right into a second term. Here in the Eastern hemisphere, I won’t see much in real time. I’ll watch clips in the morning. Looking forward. to your responses and analyses.