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Since 2008 – Progress Through Politics

Channel 73 on Dish Network, Now the Obama Channel

That’s right. The Obama campaign has made possibly the most unusual media buy of any presidential campaign. They have bought an entire channel on the Dish satellite network.

More after the jump…

Channel 73-00 on Dish satellite network is now labeled ‘Obama’ and is simply looping Obama’s 2 minute economic ad, Barack Obama’s Plan for America, and there is no word yet what other plans the campaign has for this channel.

Conservative bloggers began almost immediately complaining that they do not want to pay for an Obama channel or Obama ads, but it seems this channel is a media buy — bought and paid for in full by the Obama campaign. According to Ben Smith,

on a forum for Satellite TV aficionados, where one user writes that a Dish Network executive emailed to reassure the user that  it “is paid advertising by the Obama campaign and is not an endorsement of Senator Obama by DISH Network” and will broadcast through November 4.

So far, no one seems to have been able to get an official statement from Dish or their parent company EchoStar. There is also no word whether the Obama campaign plans a similar media buy with DirectTV.

Here is a screen shot that I found on flickr:


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