Peter Jukes shared this story about the British election. The mainstream media, which he is a frequent critic of, is livid about their loss of relevance.
In the air war of the British General election, social media was like a hand-held stinger missile against the massed squadrons of the press. […]
Twitter, Facebook, blogs and chat forums are just peer to peer publishing platforms. But compared to the mainstream press, they can perform an immediate crowd-sourced rebuttal unit. Online there are thousands of potential voluntary fact checkers, photographers, spin-meisters, satirists, pundits and witnesses. […]
The main function of social media, therefore, has been in reaction to media coverage. It’s given a voice, that has perhaps long been there, to the vast majority who don’t read the press, or feel television coverage is problematic.
His post reads like a novel. More excerpts below.