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Since 2008 – Progress Through Politics

Instant Response Polls

One Day Wonders: Instant Response Polls

crossposted at MyDD

About 2 months ago, there seemed to be a daily oversupply of poll diaries.  Now…not so much.  This shortage was even noted by the Jerome himself, just this morning.

I try to keep in mind that single polls are meaningless.  It’s trends and rolling averages that are meaningful, not single data points.  But we all like polls.  They give us a feeling that we truly understand what is going on.

How do we know that looking at a single poll is mostly meaningless?  Mark Blumenthal of the National Journal has an excellent piece this morning that takes on this subject, specifically with respect to Instant Response Polls:

What do those “instant response” polls tells us about what voters think about John McCain ‘s selection of Sarah Palin as his running mate? It may depend on which poll we look at.

The Gallup Organization called 898 registered voters Friday night and found that most voters had “never heard” of Palin (51 percent) or could not offer an opinion (20 percent). The few that had heard of Palin were mostly positive: 22 percent rated her favorably, 7 percent unfavorably.

On the same night, Rasmussen Reports called 1,000 “likely voters” using its automated methodology and obtained a very different result. Four of five voters were able to offer an opinion: 53 percent rated Palin favorably, 28 percent rated her unfavorably, only 18 percent said they were unfamiliar, and 2 percent were unsure.

   So, as of Friday night, the percentage of Americans who knew Palin well enough to rate her was either 29 or 71 percent.

The link to the entire article is here:

http://www.msnbc.msn.com/id/26…